Showing posts with label exhibit. Show all posts
Showing posts with label exhibit. Show all posts

Wednesday, December 7, 2011

Dumbing it Down


Being my fourth submission to Alex Cavanaugh's Insecure Writer's Support Group


One of the many challenges I face as a museum writer is achieving a certain "grade level" in my writing. As a form of self-selected edutainment *gag*, museum exhibits must strive to enlighten and accurately inform the visitor while simultaneously presenting a topic in an accessible manner (i.e. don't scare people with big words) I understand and support this approach of informing without lecturing. I am a huge fan of really smart people, like Richard Feynman and Mary Roach, who excel at presenting complex topics in an engaging manner.


However, I find the notion of a target grade level difficult to swallow and even more difficult to hit without dumbing down an exhibit's content to the point of non-existence. At the moment, I am struggling with an exhibit on space exploration, which is a complex subject full of jargon and big words. Today, my sub-topic of the moment was cosmic radiation (best pronounced "Cooooooooosmic Radiatioooooooon!") which is an even more complex and jargon-filled subset of the whole. As such, it has taken me two days worth of research to spit out 200 words on the matter. When I felt moderately satisfied with my draft--meaning it no longer made my eyes bleed--I decided to check the grade level of my writing in Word's handy-dandy Flesch-Kincaid readability checker. It came back as grade level 14+. Apparently a museum visitor would need at least an associates degree in reading to understand my 200 words.






Moderately irked by what I found to be an erroneous reading, I decided to check individual sentences within the text. Each came back with a ridiculously high outcome. Finally, I checked the first sentence of the panel, which was also one of the shortest.


"Radiation is energy that travels as either particles or waves." 


According to Microsoft's brilliant readability standards, the above ten word sentence represents a grade level of 10.7. Really!?


I then decided to look up who these Fleschy Kincaidians were in hopes of finding out that the metric was some long-debunked crackpot theory. Much to my dismay, I found that the F-K system is pretty dang standard, having been developed for the U.S. Navy. There are apparently laws based on this shit intended to keep insurance companies from swindling poor, plain-spoken, main street Amerkins!


Are we really that dumb? Do other countries have similarly low standards!? Do you really need a high school diploma to understand this sentence!?
"The Australian platypus is seemingly a hybrid of a mammal and reptilian creature."
Incidentally, this post is written at an 11th grade level, and so should be easily understood by someone who is not a complete moran.


Tuesday, July 12, 2011

Review: Narnia Exhibit, or Mr. Pibb + Red Vines = Crazy Delicious



After entertaining the girlfriend's 8 year old brother for over a week, we decided to take an adult vacation by heading down to Portland, OR with my family... which included two 4 year olds. : \ 4+4=?

Anyway, on Sunday, we took a trip to the Oregon Museum of Science and Industry (OMSI) which was featuring The Chronicles of Narnia, the Exhibition. The exhibit attempts to do something very unique and, in my opinion, admirable by using the fictional universe depicted in the films (let's be honest, the exhibit wasn't really about the books) as a vehicle for teaching real-world scientific concepts.

For example, one section uses Jadis, the White Witch's attempt to cover Narnia in perpetual winter as a way to discuss real-world climate change. Another discusses architecture and design as they relate to the functionality of castles in Narnia and the real world. Having previously helped install the Harry Potter exhibit (BTW, I develop museum exhibits for a living) I found the attempt to include educational content in a major "theme-park style" exhibit very refreshing. Harry Potter doesn't make any attempt to be educational and, in fact, contractually forbids venues from attempting to add their own educational content into the same exhibit space! So, I find it admirable that Disney made a serious effort to educate with Narnia.

That being said, the exhibit has a couple shortcomings. First, the broad array of scientific and engineering concepts addressed in the exhibit results in a slightly disjointed feel. As opposed to an exhibit with a strong central theme, Narnia feels like a sort of closet, or wardrobe, into which a mishmash of ideas has been tossed. Second, using a fictional universe to address issues like climate change just begs for a denier to draw the parallel that global warming is as made up as the minotaur and centaur mannequins peppered through the gallery. Perhaps it is not the best way to generate serious dialogue on such issues.

Still, I appreciated the effort.

P.S. what is up with the automatically loaded music on the Harry Potter and Narnia exhibit websites!? Were they made in Geocities in 1998!?